Alphabet DCF Valuation: Value per Share at $924.38
(Acknowledgements and Inspiration: Prof. Damodaran ) Alphabet is among the most followed companies on the Wall Street. A Discounted Cash Flow valuation of Alphabet has been presented below. Free Cash Flow to Firm (FCFF) model has been used to arrive at the value per share and Capital Asset Pricing Model (CAPM) has been used to determine the cost of capital. Alphabet DCF Valuation FCFF Model Please click on the hyperlink above to open the model in a new window. Users can feel free to change their assumptions of growth, margins,taxes etc. Key Drivers of Value and Assumptions 1. Revenues: As of YE 2019 Alphabet's revenues stand at $ 161.86 billions. That is greater than GDP of Ukraine ($ 150 b), Kuwait ($ 137.59 b) and Morocco ($119.04 b). Advertising revenues account for close to 84% of total revenues $ 135.14 billions which is around 40% of the total global digital advertising spend and 24% of total ad spend (both digital and non digital). (cnbc.com/e-marketer.com) Google is the m...