The Innovator’s Dilemma in the Modern Era: Who Survives, Who Buys, and Who Dies?
Coined by Harvard Business School professor Clayton Christensen in 1997, The Innovator's Dilemma is the ultimate business paradox: the exact practices that make great companies successful—listening to best customers, optimizing for high profit margins, and ignoring small, unproven markets—are precisely what cause them to lose their dominance. Incumbents get trapped improving their existing products (sustaining innovation), leaving the door wide open for scrappy newcomers to enter with cheaper, simpler, or entirely different technologies (disruptive innovation). But nearly 30 years after the book was published, the business landscape has changed. How does the dilemma hold up today? Let's look at the modern disruptors, the giants who bought their way out of the trap, and why the rules of the game change entirely depending on the sector you operate in. 1. Riding the Wave: How Tesla and Nvidia Played the Disruptor To understand how to weaponize the Innovator's Dilemma,...