The Innovator’s Dilemma is Dead. Long Live the Monopoly.
In 1997, Clayton Christensen published The Innovator’s Dilemma, a book that became the Bible of Silicon Valley. His theory was elegant and terrifying: successful companies don't fail because they are stupid; they fail because they are rational. Christensen argued that incumbents naturally focus on their most profitable customers, ignoring cheap, inferior, and "disruptive" technologies at the bottom of the market. By the time the disruption matures and improves, the incumbent is too slow to pivot. The history of business is littered with the corpses of companies that proved him right: Kodak, Blockbuster, Nokia, and Sears. But if you look at the landscape today, the prophecy has stopped coming true. The dominant tech giants of the last two decades—Google, Amazon, Facebook (Meta), Microsoft—are not being displaced. They are getting stronger. The "churn" that characterized the 20th-century economy has been replaced by an era of unprecedented dynastic stability. Wh...